How To Write A Business Plan?

This book has been written by Mike McKeever. Mike P. McKeever’s education, work experience, business ownership, writing, and teaching careers give him a broad and unique perspective on business planning.How to Write a Business Plan contains detailed forms and step-by-step instructions designed to help you prepare a well-thought-out, well-organized plan. It shows you how to apply proven financial and business planning techniques used by traditional lenders and investors to your benefit.

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Kotler, Philip - Marketing Insights from A to Z

I want to present you one of the best E-books that I have found . As know , Philip Kotler (born 27 May 1931 in Chicago) is the S.G. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

He was selected in 2001 as the #4 major management guru by the Financial Times (behind Jack Welch, Bill Gates, and Peter Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.

Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola—in the areas of marketing strategy, planning and organization, and international marketing.

He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations.

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Advanced Dictionary of Marketing

I know you are looking for an Advance dictionary of Marketing.
I offer you to download it now !

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Professor Michael Porter

Interview with Professor Michael Porter for the World Economic Forum's Global Competitiveness Report 2007-2008

Short history of marketing

 

 

International Marketing

Marketing is a universal activity, regardless of the political, social, or economic systems of a particular country.However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.This fourth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day, and it provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns,the most relevant discussion topics as well as the most up-to-date theories, references, and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecdotal or descriptive one alone.The book includes chapters on:
- trade distortions and marketing barriers

- culture
- consumer behavior
- marketing research
- foreign market entry strategies
- product and branding strategies
- promotion and pricing strategies
- currencies and foreign exchange
The authors of this book are, Sak Onkvisit - Professor of Marketing at San José State University, USA, and John Shaw - Professor of Marketing at Providence College, USA.

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Customer value

What Is Customer Value?
Customer value is so fundamental to businesses that it is sometimes completely ignored. It gets hidden under layers of actions and decisions. Companies may believe that they know what value they are delivering, but they may not be able to easily define it. So what is value? How does one know whether value is being created in the work one does? Is it created optimally? At what cost? For whom? Does the customer know what is valuable? Is value the same as what the customer demands? How can value be defined and measured?
Are You the Customer of Your Products/Services?
It is imperative for a company to understand and empathize with its customers before defining value – and remember that there will always be a trade-off between total benefit versus total cost. The customer will continually evaluate that trade-off. A salesman’s role is to convince the customer that the benefits the customer perceives are the best that money can buy. The salesman may not keep the relationship going if the value remains a perception only. This calls for an end-to end customer value model which runs, adapts and is refined as the customer relationship progresses.

MBA in a day !!

Is it possible to get an MBA degree in a day?
Of course the answer is NO, but Steven Stralser , Phd, has gathered a significant collection of MBA concepts and principles in which anyone can seek technical words that are presented in the gold standard of business education throughout the world.
The main sections of this book are: management, economics, finance, accounting, markets and strategy, system and process, PM, MIS, E-Commerce, QMS.

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