Today, the Internet has exploded into mainstream society. The electronic medium has created an informational and communication revolution that has forever changed the overall business environment. Consequently, marketers continue to explore the possibilities of electronic marketing as an idealchannel forcommunication, entertaining, selling, and distributing goods, services, and ideas.
"Advances in Electronic Marketing" is written by Irvine Clarke -James Madison University, USA , and Theresa B. Flaherty-James Madison University, USA . In this book , you can find useful information about Buyer Behavior of Online Consumers,E-Marketing Strategy,Technology for E-Marketing, E-Marketing Legal Challenges and E-Consumer Theoretical Frameworks.
